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That's the base: what kind of beer the zoomers drink and what Kraft has to do with it

That's the base: what kind of beer the zoomers drink and what Kraft has to do with it

What is cringe to some is Spanish shame to others. With the beginning of a new era, not only language changes — fashion, interests and, of course, tastes change. Including beer. We wondered what kind of beer people of different generations prefer, whether the fashion for craft beer among millennials is still alive, and what the Zoomers like. Who likes what kind of beer It turns out that the theory of generations, which was proposed by Americans William Strauss and Neil Howe, works in the field of food. The year of birth directly affects what food, drinks and lifestyle a person chooses. The following picture emerges for beer: — Generation X — those born between 1965 and 1979 — are beer traditionalists who choose the classics that have been tried and tested over the years, both imported and domestic; —  Millennials — children of the eighties and early nineties — drink mostly imported beers, and craft — still; — Zoomers — born after 1996 — are more health-oriented, so they don’t drink much beer. But if they do drink beer, they drink trendy drinks — fruit and tomato varieties, as well as beer smoothies. What’s on trend The beer industry has seen several consistent trends in recent years, and these trends are expected to be with us into 2025. Let’s take a closer look at what beer lovers can expect in the new year. First of all, imported beer will return to us. After sanctions were imposed, some brands left the market, and the share of foreign beer decreased to 7% of the total volume. Now imported beer is experiencing a new wave of popularity in our country, the former demand for it is returning, which means that there is hope for the appearance of familiar labels in stores. Non-alcoholic beer is still in fashion, and the reason for this is the fashion for a healthy lifestyle. Significant funds have been poured into advertising of beer without degrees, even Olympic champions support popular brands of non-alcoholic beer. According to statistics, sales of non-alcoholic beer have increased by more than 20% in the past year, and this is probably just the beginning. And, of course, unusual flavors were and still are in trend. Craft breweries are still at the top of their game — vegetable, tomato and mushroom gose, unusual fruit and berry drinks, and «soupy» flavors like tom yam are at the peak of popularity. No matter how old you are or what kind of beer you prefer, there’s sure to be a drink you’ll love at Lambic. And also in our beer restaurants — a wide choice of dishes, quality service and always cozy atmosphere. We are waiting for you!

20 December 2024

Holiday with Christmas beer flavor: we tell you what is Christmas beer

Holiday with Christmas beer flavor: we tell you what is Christmas beer

New Year’s Eve is associated with bubbles of sparkling wine, the cold season in general — with warming mulled wine, and Christmas, especially in the countries of the victorious foam — with the taste of Christmas beer. Not everyone in Russia knows about this Western tradition, and not everyone has tasted real Christmas beer. We fill the offensive gap and tell you what Christmas beer is, how to drink it and what to combine it with. A bit of history Christmas beer appeared in pre-Christian Scandinavia — Vikings brewed an unusual winter drink for the Yule holiday, which took place at the end of December. Beer was considered a gift to the Scandinavian gods, so its consumption was an obligatory item of the holiday program. In the Middle Ages Christmas beer was also loved in Europe — Germany, France, Belgium and England. Everywhere it was prepared in different ways, but it was always based on seasonal beer, usually strong and dense ale, which was brewed in monasteries and abbeys. In the XVIII century Christmas beer together with the Scandinavians emigrated to the USA, in the beginning of the XX century it gained commercial status, and in 1975 it got a new and permanent popularity thanks to Anchor Brewing Co, which released a special drink for Christmas holidays. And today Christmas beer is known and loved in many countries — for example, in Denmark its annual release is accompanied by a national holiday called J-Day. Features of Christmas beer Christmas beer is a strong, dark and spicy beer that has a rich consistency, sweet notes in the taste and a warming aftertaste. It both gives a sense of festivity and warms you up in the cold season as well as mulled wine. Brewers often add spices to Christmas beer — nutmeg, coriander, cinnamon, ginger, orange and lemon zest. A prime example of a Christmas beer is Delirium Christmas from the Belgian brewery Huyghe. It is a strong amber ale with an aroma of fruit, spices and caramel malt, as well as a bright spicy taste with a bittersweet aftertaste. Perfect for winter! Christmas beer is best served chilled to 7-15 degrees, not in straight beer glasses, but in rounded glasses, as for wine. The ideal gastronomic pairing for the drink will depend on the variety, but the universal choice will be grilled meat, oven-baked vegetables, chocolate and creamy desserts. Looking for a place to try an authentic Christmas beer? Come to Lambic! Our beer restaurants offer a huge selection of quality beer from all over the world and delicious food that will be a perfect accompaniment to your favorite drink. Come — we will find something to surprise you!

20 December 2024

Instead of sparkling: how to choose beer for the New Year's table

Instead of sparkling: how to choose beer for the New Year's table

Pouring champagne at the chimes is certainly a tradition, but if sparkling wines are not your story, you can find a worthy alternative. Good beer will look just as festive in glasses, and with the right choice — will also make a harmonious pair with your favorite dishes. We tell you how to choose beer for the New Year’s table to make the holiday a real success. Olivier This salad is a must in any house, even if there are exquisite appetizers around. All families prepare Olivier in different ways — for example, add chicken instead of sausage or green apple. But one thing remains the same — mayonnaise, which gives the salad a recognizable taste and texture. It is no coincidence that Olivier is drunk with champagne — the acidity of sparkling wine balances the aftertaste of mayonnaise. Therefore, the main salad of the New Year’s table should be chosen from the same considerations. Beer varieties with soft malt notes — lagers, wheat varieties with a pronounced «bread» flavor — are best suited. On the contrary, strongly hopped beer is not suitable for olivier — its bitterness will only intensify the oily flavor. Herring under a fur coat Another famous New Year’s salad, which seems to have always been with us, but in fact appeared on the tables of the inhabitants of the USSR only in the sixties. Its emergence and further popularity is connected with the availability of the main ingredient — Baltic herring. And where there is herring, there is vodka, so many people still prefer to wash down the salad with it. And they do it wrong: forty degrees of vodka wipes out the whole flavor bouquet of the dish. It is better to serve herring under a fur coat with beer — IPA or stoned lager. A beer with a pronounced bitterness will help to balance the flavor of the salad, make you feel all its layers, and then combine them together, leaving a pleasant aftertaste. Red caviar sandwiches The ideal combination for caviar is champagne or sweet wines with high acidity, which complement its flavor and texture well. True, we are talking about caviar in its pure form, because in combination with bread it changes, becoming both sweet and salty at the same time. That’s why we recommend to serve beer with caviar sandwiches this New Year’s Eve — and compare the sensations. Choose light Belgian ale — you won’t go wrong. Tangerines Favorite winter citrus have a pronounced sweetness and high acidity. Therefore, it is better to pair them with «heavy» beer without pronounced bitterness. Belgian golden ale will help to emphasize the bright acidity of the fruit without interrupting its flavor. If you want something more original, try Belgian Quadrupel: you will get a familiar combination of citrus and chocolate. And if you don’t have time to think about it, choose any light lager or pilsner — fresh sorts of beer will help unobtrusively shade the taste of tangerines and balance its sweetness. Want more interesting combinations of beer with your favorite dishes? Come to any Lambic beer restaurant — we will advise you on varieties, choose the perfect gastronomic pairing and share the New Year mood with you!

20 December 2024

Beautiful season, enchanted eyes: what beers to drink in the fall

Beautiful season, enchanted eyes: what beers to drink in the fall

If in summer you want lightness — both in food and drink — then with the onset of the cold season, your tastes change. You need something more dense, warming from the inside, to wrap yourself in this feeling like in a plaid. We tell you what kind of beer to drink in the fall to hit both the atmosphere and the state of mind. Autumn flavor One of the most popular foamy drinks during the cold season is dark beer. Strong, full-bodied, velvety varieties like stouts and porters are just what you need for a cozy fall. For example, it could be Sans Pardon Russian Imperial Stout, with a deep, balanced flavor with notes of roasted malt, chocolate, licorice, fruit, coffee and molasses. Or Hitachino Nest Espresso Stout, dense and aromatic, brewed with espresso coffee beans and a corresponding flavor profile. Belgian strong dark ale can be an alternative to stout and porter. You can try Gulden Draak 9000 Quadruple with a dense flavor dominated by fruity tones, malt sweetness and spicy nuances of spices. Or, for example, Triporteur Full Moon 12, which tastes of roasted malt, caramel and cola. If you want something unusual, you can try L’ensemble di Montalcino barleywine. It is a strong barley beer aged in barrels from Italian wine Brunello di Montalcino. Baladin Wayan, an original spicy beer with five grains and nine spices, will also fit well into the autumn atmosphere. Where to try Autumn will be warmer if you spend it in Lambic! Our beer restaurants have dozens of beers from Belgium and other countries of the world. Dense, rich, velvety flavors will perfectly suit your mood and warm you up in any cold weather. And we also have a large menu of various dishes, including seasonal ones, which harmoniously combine with your favorite drinks. Come in — we’ll be sure to offer you something you’ll like!

19 November 2024

I come from Germany: about the kölsch beer style

I come from Germany: about the kölsch beer style

If you go to Cologne, Germany, and enter any brewery, you will be poured a small glass of light beer, very soft and drinkable. This is Kölsch, a legendary style of beer, somewhat similar to other light beers such as lagers, pilsners and ales, but unique in its own way. What is its peculiarity and how to drink kölsch properly — we will tell you in this article. Just the facts Unlike many varieties with a long history, kölsch appeared relatively recently — about 120 years ago. Its birthplace is Cologne, hence the name, which literally translates as «Cologne». Even today the city continues to preserve its heritage: only 20 breweries can brew Kölsch, and all of them are located either in Cologne itself or in its vicinity. The recipe and brewing technology are controlled by the Kölner Brauerei-Verband, an organization of Cologne brewers. However, kölsch is still brewed outside Germany, most often by small craft breweries, but unofficially. Beer with the flavor of German summer Kölsch belongs to hybrid styles, a kind of exception to the general division into lagers and ales. It is not too appropriate to compare it with other light styles: it is less bitter than German pils, not as fruity as ales, not as malty as helles. There is no single recipe for the drink. Each brewery decides for itself how much hops and malt to add. Kölsch is well-fermented, has an average strength of 4-5 degrees and a bright hop profile. The flavor of this unique beer is fresh, slightly sweet, with pronounced notes of bread, flowers, honey, spices, and grass. Minerality is present in the aftertaste. The aroma is delicate, malty, with tones of hops and fruit. Beer serving in German bars deserves special attention. It is poured into stem glasses — long low glasses with the volume of only 0.2 liters. This is explained by the fact that kölsch is quickly exhausted in the air, so it should be consumed as soon as possible. Drinking the variety ice-cold is not recommended, it is usually heated to 8-10 degrees. Looking for a place to try popular beers? Come to Lambic! Our beer restaurants feature labels from all over the world. We also have a varied menu with many interesting European dishes, cozy atmosphere and excellent service. Come — we’ll find something you’ll like!

19 November 2024

Autumnal, hot, yours: top 5 drinks that will keep you warm in cold weather

Autumnal, hot, yours: top 5 drinks that will keep you warm in cold weather

It is impossible to imagine autumn without warming drinks — hot tea, aromatic mulled wine, coffee with spices. They fill you with warmth, lift your mood and create a special atmosphere. Here are the top 5 drinks that you should definitely try this fall. Gluhwein A drink that is associated with holidays, Christmas markets (in Europe they open already in November), noisy friendly gatherings. Classic mulled wine is made on the basis of red wine with the addition of spices — cloves, cinnamon, nutmeg, cardamom. Citrus fruits are necessarily used, and sugar is optional. There is also a non-alcoholic version of mulled wine based on grape juice and many alcoholic variations — on white wine, on pomegranate wine. Scandinavian glög is also a type of mulled wine, strong alcohol is added to it. Irish coffee A drink that can rather be called a coffee-based cocktail. According to the classic recipe, in addition to black coffee, Irish whiskey, whipped cream and brown sugar are added to it. Irish coffee was once intended to be a warming drink, and it does a great job. Cocoa A drink that has practically become a symbol of cozy autumn. Good cocoa is made from cocoa powder, which, in turn, is produced from high-quality, well-roasted cocoa beans. Milk and sugar are also usually added to the drink. Not to be confused with hot chocolate — it is made from grated or melted chocolate, resulting in a more pronounced and intense flavor. Tea Tea can and should be drunk all year round, but in the fall it seems even more delicious. The usual black and green teas are replaced by flavored Earl Grey, thyme tea, and a variety of fruit teas, such as ginger tea with orange or sea buckthorn. Liquor If you want to warm up with something strong and tasty at the same time, choose liqueurs. Herbal Jägermeister, citrusy Limoncello, elegant Frangelico with hazelnut flavor or creamy Mozart Chocolate Cream — the choice is so varied that everyone will find something to their liking. And the main thing is that you can try it all at Lambic. In the menu of our beer restaurants there is a wide choice of dishes and drinks that will help to survive any cold weather, and also — always warm and very cozy atmosphere. Come and let’s warm up together!

19 November 2024

Russian-made cider Eden Sin: from the Volga region with love!

Russian-made cider Eden Sin: from the Volga region with love!

Cider is an excellent compromise for those who come to a beer restaurant but do not like classic foam. The delicate, soft, sweetish flavor, which is more like a fruit beer than a beer, leaves almost no one indifferent. There are many worthy representatives in the cider family, and today we will talk about one of them — cider of Russian production Eden Sin. Interesting facts Eden Sin is a product of the Russian company Rebel Apple. Its creator, Alexander Ionov, started making cider in 2015, and at first it was a home production. The trademark appeared later, in 2018, and a year later the cidery got its own building in Moscow. Now Rebel Apple is the only full-cycle craft cidery in the capital. One of the flagship varieties of Rebel Apple is considered to be Eden Sin — a sparkling unleavened unfiltered French-style apple cider. It is produced from apples grown in the orchards of the central Volga region. Thanks to a special production technology all natural sweetness of ripe fruits is preserved in the drink, which makes Eden Sin one of the most unique varieties on the Russian market. Main characteristics Eden Sin cider has a beautiful light golden color and expressively fruity taste, soft and at the same time rich, with a long pleasant aftertaste. The aroma of the drink has tones of winter and autumn apples, notes of yeast and baked goods with apple filling. Eden Sin goes well with sweet dishes and baked goods. It can also be served with European dishes, salads, cheeses, and a variety of appetizers. You can try Eden Sin and other cider varieties in the chain of Belgian brasseries Lambic. The menu of our beer restaurants includes a huge choice of beer and other alcoholic drinks. We also offer a wide range of Belgian dishes and popular European appetizers. We always have a cozy atmosphere, excellent service and comfortable prices — come, you will definitely like it!

26 October 2024

Catch, fish: which beer goes best with fish dishes?

Catch, fish: which beer goes best with fish dishes?

Fish is probably the most popular appetizer for beer. People drank beer with taranka and wobla back in the days when there were no garlic croutons or onion rings on the cafe menu. Today the assortment of fish dishes for beer has become wider than before, so it has become more difficult to choose — not any fish is suitable for beer, and vice versa. Let’s find out what gastronomic combinations with beer are considered the most successful. General rules If you do not want to delve into varieties and directions, you can use these universal recommendations: — light beer without bitterness goes well with white fish; — white smoked fish will be even tastier when paired with a strong light beer with moderate bitterness; — seafood — crabs, shrimps, lobsters — are better with light, slightly sweet beer; — spicy and savory fish dishes can be accompanied by dark hoped beer with a pronounced bitterness. More about styles Let’s talk more about which styles and trends pair best with specific fish dishes. Dark types of beer — for example, porter, Belgian strong dark ale — are best paired with cold-smoked red fish, preferably not very salty. This can be pink salmon, chum salmon, salmon. Belgian wheat beer will make an excellent tandem with smoked salmon or capelin — a rather fatty fish with a mild flavor. Mackerel, halibut, sea bass dishes will harmoniously complement light varieties of beer, in particular, various lagers. The most universal beer pairing for fish is a variety of ales, including Belgian ales. They go well with almost any fish dishes, especially with fatty soft hot-smoked fish — mackerel, salmon, perch. In some cases, kriek and lambic also go well with it. You can try quality beer and tasty appetizers to it in Brasserie Lambic network. The menu of our beer restaurants includes hundreds of quality beers from Belgium and other countries of the world, as well as many other dishes and drinks for every taste. Come and we will find something to surprise you!

26 October 2024

Myth or reality: can beer make you fat?

Myth or reality: can beer make you fat?

Everyone has heard at least once about the so-called «beer belly» — extra centimeters on the waist, which allegedly appear from drinking beer. The reputation of beer is spoiled by the fact that in many countries it is called «liquid bread» because of the cereals in its composition. Not surprisingly, many people believe that beer makes you fat, so it is better to completely eliminate it from your life in order not to get fat. Let’s see if this is true and how much beer can really affect the figure. Just the facts Modern nutritionists and fitness trainers in one voice say: a person can get fat only from excess calories. It does not matter what he eats — harmful or healthy food. If you regularly exceed calories, the weight will steadily grow. This does not mean that you can massively switch to fast food. Useful and varied food is necessary to get from food necessary for health micro and macronutrients. That is, vitamins and minerals in the first case and proteins, fats, carbohydrates — in the second. It turns out that by themselves conditionally «harmful» products, including alcohol, are not able to add extra centimeters in the waist. Can beer make you fat? In fact, beer is a low-calorie drink. Its energy value averages 40-45 calories per 100 grams. For comparison, 100 grams of freshly squeezed juice contains more than 50 calories. As for carbohydrates — the most dangerous nutrients for the figure — they in beer, despite the «cereal» composition, also contains a little — about 3.5 grams. A 200-gram portion of pasta contains almost 50 grams of carbohydrates — that is, you need to drink several glasses of beer to get close to this amount. The myth that beer makes people fat is most likely due to the fact that various fatty appetizers are usually ordered with beer. Onion and squid rings in batter, garlic croutons, fried wings — all these are really caloric food, and with excessive consumption it is very easy to exceed your daily norm. But if you drink beer without appetizers or order to it, for example, a salad, you can significantly reduce the calorie content of the meal. For quality beer and tasty food — to the chain of Belgian brasseries Lambic! The menu of our beer restaurants includes hundreds of beers from all over the world, as well as a wide choice of dishes for every taste — both hearty and low-calorie. Come and taste!

26 October 2024