Myths about beer: what exactly you should not believe
Any Belgian will confirm that beer should not be drunk icy - the lower the temperature, the harder the taste and aroma unfolds. But in our country the culture of drinking beer has not yet reached this level, which means that there are still many misconceptions and myths associated with the favorite drink. Which of them definitely can not be believed?
About temperature
The opinion that cold beer tastes better was born at a time when the choice of beverages was very sparse. Beer was heavily chilled in order to hide flaws in taste. Nowadays there's no such a need - if a beer is of high quality, it should be consumed at a temperature offered by the producer.
About the composition
They say that they add preservatives to beer and alcohol to strong beer, make it from powder, and so on. These are all misconceptions. It is not profitable to add alcohol to a drink because it must first be produced from some raw material, and there is no point in arguing about artificial ingredients - all breweries produce beer using the same technologies, and only the quality of the raw material can influence the quality of the finished drink.
About authenticity
Many uninformed aficionados are convinced that beer is just water, hops and malt. Belgian producers are ready to argue with them: there are internationally recognized brews that are made without one or even two "basic" ingredients, but, for example, with a mixture of herbs and spices in the composition.
About the effects on the body
It is believed that beer makes people fat, but in reality it is not - it is a fairly low-calorie product. But if you drink it too much or combine it with fatty snacks, you can easily exceed the required caloric content.
About appetizers
It is thought that beer has to be accompanied by certain snacks, like salted fish or chips. That's not true: good beer often doesn't need an accompaniment at all, and if it is consumed in tandem, it is usually with more refined dishes, from noble cheeses to seafood and fruit. Usually it depends on the variety - each one has its own unique pairing.
About storage times
Many people believe that a good beer is one that is stored for no more than three days. This is a myth: beer itself cannot be a fresh product because it has undergone the fermentation process, which means that it can be stored for the entire shelf life prescribed by the manufacturer.
About beer restaurants
It is believed that a good beer restaurant can be found only in the homeland of the famous frothy drinks - that is, not in ossia. This is a major myth: in the Moscow brasserie chain Lambic you can try original Belgian beer, which will be properly served and accompanied by the best snacks. Come - we'll prove it in practice!
That's the base: what kind of beer the zoomers drink and what Kraft has to do with it
What is cringe to some is Spanish shame to others. With the beginning of a new era, not only language changes — fashion, interests and, of course, tastes change. Including beer. We wondered what kind of beer people of different generations prefer, whether the fashion for craft beer among millennials is still alive, and what the Zoomers like. Who likes what kind of beer It turns out that the theory of generations, which was proposed by Americans William Strauss and Neil Howe, works in the field of food. The year of birth directly affects what food, drinks and lifestyle a person chooses. The following picture emerges for beer: — Generation X — those born between 1965 and 1979 — are beer traditionalists who choose the classics that have been tried and tested over the years, both imported and domestic; — Millennials — children of the eighties and early nineties — drink mostly imported beers, and craft — still; — Zoomers — born after 1996 — are more health-oriented, so they don’t drink much beer. But if they do drink beer, they drink trendy drinks — fruit and tomato varieties, as well as beer smoothies. What’s on trend The beer industry has seen several consistent trends in recent years, and these trends are expected to be with us into 2025. Let’s take a closer look at what beer lovers can expect in the new year. First of all, imported beer will return to us. After sanctions were imposed, some brands left the market, and the share of foreign beer decreased to 7% of the total volume. Now imported beer is experiencing a new wave of popularity in our country, the former demand for it is returning, which means that there is hope for the appearance of familiar labels in stores. Non-alcoholic beer is still in fashion, and the reason for this is the fashion for a healthy lifestyle. Significant funds have been poured into advertising of beer without degrees, even Olympic champions support popular brands of non-alcoholic beer. According to statistics, sales of non-alcoholic beer have increased by more than 20% in the past year, and this is probably just the beginning. And, of course, unusual flavors were and still are in trend. Craft breweries are still at the top of their game — vegetable, tomato and mushroom gose, unusual fruit and berry drinks, and «soupy» flavors like tom yam are at the peak of popularity. No matter how old you are or what kind of beer you prefer, there’s sure to be a drink you’ll love at Lambic. And also in our beer restaurants — a wide choice of dishes, quality service and always cozy atmosphere. We are waiting for you!
20 December 2024
Holiday with Christmas beer flavor: we tell you what is Christmas beer
New Year’s Eve is associated with bubbles of sparkling wine, the cold season in general — with warming mulled wine, and Christmas, especially in the countries of the victorious foam — with the taste of Christmas beer. Not everyone in Russia knows about this Western tradition, and not everyone has tasted real Christmas beer. We fill the offensive gap and tell you what Christmas beer is, how to drink it and what to combine it with. A bit of history Christmas beer appeared in pre-Christian Scandinavia — Vikings brewed an unusual winter drink for the Yule holiday, which took place at the end of December. Beer was considered a gift to the Scandinavian gods, so its consumption was an obligatory item of the holiday program. In the Middle Ages Christmas beer was also loved in Europe — Germany, France, Belgium and England. Everywhere it was prepared in different ways, but it was always based on seasonal beer, usually strong and dense ale, which was brewed in monasteries and abbeys. In the XVIII century Christmas beer together with the Scandinavians emigrated to the USA, in the beginning of the XX century it gained commercial status, and in 1975 it got a new and permanent popularity thanks to Anchor Brewing Co, which released a special drink for Christmas holidays. And today Christmas beer is known and loved in many countries — for example, in Denmark its annual release is accompanied by a national holiday called J-Day. Features of Christmas beer Christmas beer is a strong, dark and spicy beer that has a rich consistency, sweet notes in the taste and a warming aftertaste. It both gives a sense of festivity and warms you up in the cold season as well as mulled wine. Brewers often add spices to Christmas beer — nutmeg, coriander, cinnamon, ginger, orange and lemon zest. A prime example of a Christmas beer is Delirium Christmas from the Belgian brewery Huyghe. It is a strong amber ale with an aroma of fruit, spices and caramel malt, as well as a bright spicy taste with a bittersweet aftertaste. Perfect for winter! Christmas beer is best served chilled to 7-15 degrees, not in straight beer glasses, but in rounded glasses, as for wine. The ideal gastronomic pairing for the drink will depend on the variety, but the universal choice will be grilled meat, oven-baked vegetables, chocolate and creamy desserts. Looking for a place to try an authentic Christmas beer? Come to Lambic! Our beer restaurants offer a huge selection of quality beer from all over the world and delicious food that will be a perfect accompaniment to your favorite drink. Come — we will find something to surprise you!
20 December 2024